GREAT LEADERS KNOW THE VALUE OF ARTICULATEING THE VISION
*ARTICULATE THE VISION*
*“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” (Jack Welch)*
It is one thing to have big dreams but if the dream remains in the leader's head, then nothing much will materialize. The leader ought to write down the vision as a way of inspiring those who will be run like the Holy Book says. To what destination will they run to if the destination is not known?
Articulation of a Vision becomes the starting point of all great accomplishments.
ln 1923, Coca Cola was in only 5 countries and Robert Woodruff, the President of the company then declared; "Before l die, l would want everyone in the world to have tasted Coke." That was an almost impossible vision but through the drive and passionate execution of the vision, the declaration became a reality.
First things first- have a vision and devise a game plan to achieve that vision.
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